I'm Joe Rinehart and I build software.

First!

Welcome to ArgumentCollection, Broadchoice's engineering blog. Sean Corfield's given us the OK to start posting to it, and it looks like I beat the other guys to the punch. Over the next week or so, expect to see us start posting content on the technical ins-and-outs of what we've got going on at Broadchoice: we've been given a technical carte blanche on content, so expect some nitty-gritty tech posts. I'll soon be posting technical content on the ins-and-outs of work I'm doing involving Spring, Hibernate, and Groovy, but wanted to take this post to introduce myself.

I'm Joe Rinehart, engineering lead for the Broadchoice Behavioral Analytics platform. In this role, I lead server-side development of the Broadchoice Behavioral Analytics product, working closely with Nicolas Lierman to provide a innovative ways for you to investigate and analyze how your users use your Web properties. Our engineering teams focus heavily on using on own tools: the Behavioral Analytics product is actively being integrated into Broadchoice's Demand Accelerator and Collaboration Platform, setting them above their competition by allowing you to examine user behavior and high-level effectiveness in realtime. The Broadchoice Behavioral Analytics server, however, is more than a reporting suite for our own products. As a standalone product, it will allow you to integrate your own software and Web applications using the same industry-standard technologies such as Java, Ajax, and XML, that we use to integrate with our other products. Broadchoice Behavior Analytics will enable you to apply realtime behavioral analytics to your own software both in a transparent manner and at a level of granularity that's completely within your own control.

Working with Broadchoice is new environment for me. For years, I've largely been in consulting roles, working with products like Adobe Flex and ColdFusion to provide data collection and visualization tools to private industry and the United States government. While consulting I've created and contributed to open-source projects supporting my customer's goals. The best-known of my open source work is the Model-Glue framework for ColdFusion, used to power the Web tier of enterprise applications developed by companies such as Adobe, Inc. and The Mayo Clinic. I've presented at software conferences worldwide and have published articles in industry journals, including a recent article for Dr. Dobb's journal focusing on exactly the type of Rich Internet Application I'll be supporting at Broadchoice. Working with the Broadchoice Behavioral Analytics platform is allowing me to apply the lessons I've learned from all of my past experience, from consulting to open-source to publication, to a product that I'm excited to help bring to market.